2021 is almost here! Let's talk PR and communications trends

Can you believe 2020 is almost over? And boy, what a year we had!

As the end of the year draws near, what PR and digital communications trends can we expect in 2021?

Let's get digital. COVID-19 has made WFH the new norm. As we continue to do our part to stop the spread, many businesses are opting to remain on remote/WFH schedules to keep everyone safe. PR and marketing campaigns will likely be entirely digital in 2021. Brands will have to use creative tactics to communicate and engage with current and potential customers online.

SEO or bust. Whether we learn the strategies and tactics ourselves or hire an experienced consultant to help us, using SEO to increase the quantity and quality of traffic to our websites through organic search engine results will be critical in 2021.

Community building. Growing an online community and keeping it engaged will be critical for a business' long-term survival. We are all competing for consumers' attention, adoration, and dollars. And the competition is fierce! In 2021, we will see brands investing more time and attention to creating a space where their customers can share their thoughts, insights, and honest reviews about your products or services. In turn, a strong community will lead to better products and services, brand loyalty, awareness, and overall success.

Rep your set. Reputation is everything--- especially online. And reputation management is critical to the success of any business. The unprecedented challenges of 2020 forced companies to invest more resources in enhancing their online presence. In 2021, we will see more businesses take ownership of their online reputation management with a key focus on customer experience, including responding to reviews and addressing negative feedback.